Develop an entirely new brand that would better position the company in the near-prime lending space.
– What We Did –
Digital Strategy, Branding Strategy, Web Design & Development, Creative Direction
Define a New Brand
Data X required a new brand that would better position them in the near-prime lending space. A new logo and brand identify package was developed as was a refined web presence that highlighted its unique marketing channels and data-centric philosophy. Understanding Data X’s highly-specialized industry was instrumental in creating a brand that would resonate with its customer base.
A brand overhaul and a new dynamic website provided the jump start needed to become a leader in the near-prime lending space.