CHALLENGE:
Develop an entirely new brand that would better position the company in the near-prime lending space.

– What We Did –

CLIENT:
Data X

DISCIPLINES:
Digital Strategy, Branding Strategy, Web Design & Development, Creative Direction

Define a New Brand

Data X required a new brand that would better position them in the near-prime lending space. A new logo and brand identify package was developed as was a refined web presence that highlighted its unique marketing channels and data-centric philosophy. Understanding Data X’s highly-specialized industry was instrumental in creating a brand that would resonate with its customer base.

RESULT:

A brand overhaul and a new dynamic website provided the jump start needed to become a leader in the near-prime lending space.