New Brand for New Markets
A prominent medical technology company wanted to reinvigorate it’s products and positioning with a new look. Taking general, newly-established brand guidelines, we refined the brand, adding new details, and created an energetic, cohesive campaign across both digital and traditional mediums. Goals were to accelerate growth in new markets, diversify product portfolio and audiences, and implement new customer service strategies.
A New, Refined Look
A whole slew of new print materials were developed in the new brand – brochures, sale sheets, pocket folders, product sheets, posters, and much more.